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Should You Run Google Ads For Your Own Brand Keywords – Google Ads Brand Bidding Explained

by Christina Brauer | Dec 29, 2018 | Basics, Bing, Google, Search Ads

Should I Run Google Ads For Your Own Brand Keywords? This is a question I very often get asked, so I put together this guide to help you decide. It is almost always a good idea to run ads on your own brand terms, especially as clicks will usually cost you only a few...
Six Simple Questions To Discover Whether Google Search Ads Will Work For Your Business (or your client)

Six Simple Questions To Discover Whether Google Search Ads Will Work For Your Business (or your client)

by Christina Brauer | May 23, 2018 | Basics, Bing, Google, Search Ads

Will Google Search Ads work for your business? Answer six simple questions to find out. Search ads have timing on their side. Because they appear right when the customer is searching for a solution to their problem, the customer is in the perfect position to say ‘yes’...
About Vikas Marketing and Christina

About Me

Hi, I’m Christina and I love digital marketing. I have always been curious about consumer behaviour and advertising, spending seven years in leading marketing roles in different start-ups and as an Account Strategist at Google, advising large clients on their campaigns. Now I use a combination of creativity, analytical ability and technical understanding required for successful campaigns to help businesses grow and reach their marketing goals.

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