Hi, I am Christina.
I love digital marketing and share my knowledge and experience so that you can manage your campaigns across Google and Bing successfully and reach your business’ or your clients’ goals.
I also offer digital marketing training, consultancy and campaign management services.
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Latest from the Blog
Should You Run Google Ads For Your Own Brand Keywords – Google Ads Brand Bidding Explained
Should I Run Google Ads For Your Own Brand Keywords? This is a question I very often get asked, so I put together this guide to help you decide. It is almost always a good idea to run ads on your own brand terms, especially as clicks will usually cost you only a few...
An optimization routine to improve your quality score TODAY
If you want to refresh your memory on the concept of the quality score, check out my Ultimate Guide to Google's Quality Score blog post. In this post I’ll share with you an optimization routine I use on my established Google and Bing Ads accounts to improve their...
The ultimate guide to Google´s Quality Score
The Quality score is a metric that gives estimate of the relevancy of your ads and landing pages for a given keyword. It is indicated as a number on a scale from one to ten in your Google Ads accounts. To see it you need to add the column to your keyword tab. Quality...